Why the fashion industry, the Internet not only stick spent another bad?
Core Tip: In the fashion field, immediate liquidity and the global Internet of Things culture for this once away from the public, proprietary and exclusive country an explosive into a digital virus.
Milan, Italy - the world on the line that day, everything changed. Like Johannes Gutenberg in the late fifteenth century, the printing magic introduced to Europe in general. A revolution, or a big explosion. In the fashion field, immediate liquidity and the global Internet of Things culture for this once away from the public, proprietary and exclusive country an explosive into a digital virus. Is this a good thing? Or a bad thing? I say both.
In a way, fashion and culture is closely related to the Internet. For years contempt, history and anything boundaries, comprehensive undisguised pursuit of self-interest, and most importantly, knowledge tends to flatten the depth to two-dimensional images; Internet witnessed the endless renewal and madness spread the sense of urgency.
However, fashion and digital is not shared, for democratic opinion. Super interconnected network to bring people and ideas together, and can not stop the flow. And fashion, on the other hand, has always been around, but class and distinction. The industry basically only sing a few people happy, wealthy and cool people. Those who desire to obtain the identity of the product can be purchased by, to some extent like a talisman, to allow them to pass the threshold of the temple. At least in theory.
Some things never change. However, fashion and digital impact and force the industry and re-writing some of its own terms. Over time, fashion designer will dress themselves inaccessible to the gods, a group of like-minded Muse around them. Only those original members into their temple, and they never will, at least to the public to disclose any details of the creative process or source of inspiration.
However, times have changed. In this set foot on the social ladder every step in the era of continuous self-propagating, privacy, ability to identify and originality of the concept have been subverted. Of course, factions and gangs still exist, but they will also show off, so that one side is more exclusive side attract outsiders. Today, each of which has a channel, everything can be used for visual consumption. Everything is public property.
Super-connected world tend to full transparency, the old-fashioned, intimate fashion hardcore ideological debris. However, fashion quickly adapted to the new environment, a bit like an alien, like a virus or William Burroughs (William Burroughs) works "The Ticket That Exploded" as described in general. Indeed, perhaps the fashion here is the real source of infection, rather than the digital culture.
In today's fashion world, uppercase gorgeous (FLAMBOYANCY), is the only way to attract attention, because a low profile is not visible on digital. The Internet allows popular form of collage, replace invention with recycling, the construction through mashups. But in its integration process and interconnectivity evil in fashion anyway, the visual style of depth to every corner of contemporary culture. From politics, to laundry detergent, today, the surface of things is everything.
But from a broader perspective, so that everyone can be at your fingertips all the time in the world to control, enhanced linkage undoubtedly have a positive impact on creativity. No matter who you are, where you are, you can participate in the global discussion, as part of the present. Pictures, videos, in that, not so immediately meet the demanding consumer and misappropriation. The early years of the Internet, copyright and logic behind them. This doctrine also Bi Dada Dada, Bibalesi also Burroughs.
Fashion create severe today rely on the Internet. In order to create a new series, the designer once by going to exotic trip or a sparsely populated place, or in the library for inspiration objective library. Now, thanks to the heavy workload, time constraints, they basically collecting information through the Internet. This fast and efficient, but also many problems. The first is the homogeneity, the search results are similar. Click all to Rome. In addition, the real-life experience as a digital picture alternative means to rely on secondary sources, which would weaken the depth of achievement, especially a lot of series now not only inspired by the Internet, is designed to look good on the purpose of Instagram. Those bold contours you see, bright color, fashion is now more emphasis on looks stylish, fashionable and not feel it.
For example, in a recent trip to the store brand experience, I was surprised at Gucci series, is designed to look good, but it feels very rough. Internet is another problem encountered in the first series of lies, they are the low-key texture forgotten. Minimalism clapped according to not lovable. Small voice at the site on sight. However, these happen to be the voice of small ideas played a long-term impact.
Of course, the Internet has made sexual fashion or any sign of confused everywhere. However, cost is compressed, the magic and mystery of fashion while evaporating. Today, designers first perspective record daily anecdotes and anecdotes, they have lost their aura of experts, to obtain the identity of the idol. It makes them more human, but too few gorgeous and capacity dreaming.
For those who choose not to display all of the few designers to the world, they are in fact risking completely disappeared from the radar of the world, issued a most resounding voice. Today, however, that the yardstick to measure the number of talented social media attention. Brinoi as creative director JustinO'Shea is the best example of this view. In today's interconnected world it is well understood, but from a historical perspective, it is very frustrating news. Very simple, the global Internet era, declared the end of professionalism, along with the host of amateurs in by the marketing impact of popular digital age.
This allows us to get a weird smells conclusion. At this point in time now, the Internet is not impossible. "Slow down," it sounds like a utopian idea. But to achieve a better balance between the virtual and the real is probably a good way to repair the status quo. Fashion is important is the image, but the image needs connotation, now more than ever needed, as is now taking shape in the new world order, is favored those who seek mainstream instigators.
In respect of ideas, creativity and integrity sincere depth roots. If these values are spread out and allowed to bear fruit, the global Internet or to bring about a positive change. Because the key is no longer with the things come from, and where is that you learn from them.