Summary: July 4,the fourth president of the China National Garment Association sixth session held in Xiamen. Sun Rui Zhe, president of China National Garment Association and more than twenty vice president attended the meeting. National Engineering Industry Secretary invited the Ministry of Consumer GAO Yan Min attended the meeting. China National Garment Association Chen Dapeng, executive vice president presided over the meeting.
Meetings around the industry voice to build, upgrade and new ideas and innovative work of the association three aspects. Participants president believes that although the industry is facing many difficulties and pressure, but we have great confidence in the development of the industry. Especially in the face of the great changes the Internet Age lifestyles, consumption patterns, to create the soft power of fashion as an industry priority, and vigorously promote the right to speak the key brand development.
Participants for the right to speak, president of the Promotion were discussions, and to publish a leader in the trend to lead corporate social responsibility information disclosure, the brand value evaluation, and dissemination of high-end platform for building industry and other concerted action by consensus.
Thus, we think: Chinese clothing brand to focus on market segments, strengthen differentiated positioning, brand values of the era, the rich connotation of the brand, to further enhance the brand influence. Efforts to strengthen the product design and development, vigorously improve product quality. Construction of high-quality supply chain, to build rich linkages for R & D system. Improve the system of channels, change the store to increase e-commerce, online and offline integration and development. Changes in organizational structure, innovation management, incentive talent, and ultimately improve the culture of self-confidence.
GAO Yan Min Director in his speech, from a macro perspective detailed interpretation of the national strategy Mishina, and the next industrial development put forward pertinent suggestions.
Sun Rui Zhe, president summarized the last, he said, the face of the development needs of the new era, we should actively through technological advancement and business model innovation, and continue to strengthen joint development, will certainly Chinese clothing brand to new heights, Chinese clothing industry tomorrow will certainly be better.